Senior marketing consultant
for emerging businesses.
Over 13 years of building brands at top food and beverage companies in Canada. Available on a fractional basis to help businesses grow, without the full-time hire.
A few ways to engage.
Pick one, or stack a few based on what you need. Each engagement is tailored to your business.
Brand strategy and planning
The marketing plan for the year — what to focus on and how to get there.
Brand design and refresh
For brands starting fresh, or those that have outgrown their look and want to rebrand.
New launches
Support from concept to launch when you're bringing something new to market.
Marketing campaigns
Lead campaigns with creative agencies — from brief to campaign execution.
Brand applications
Sales decks, website design, presentation templates, and other branded materials — whether you have existing brand assets or not.
Marketing team coaching
Mentorship for in-house marketers and founders leading marketing themselves.
Simple, by design.
Every engagement is a working relationship — not just a transaction. Here's what that looks like from start to finish.
Understand your business.
We start with a conversation. We talk about your business, what you're trying to solve, and where you'd like to be. If it's a fit, I'll come back with a clear proposal: scope, timeline, cost.
Working together.
Once we agree on scope, I get to work — and I keep you close throughout. Regular check-ins, updates, revisions.
A final handover.
The work is presented in a clear form your team can use. I'm around for questions, revisions, follow-ups.
I'm Ruxandra Coman — most call me Ruxi — and it's nice to meet you. I'm a seasoned brand marketer with over thirteen years inside Canada's top food and beverage companies, including McCain, J.M. Smucker, Molson Coors, and Ferrero.
My interest in marketing started early. Grade ten, to be exact. I was drawn to the relationship between what consumers want and how brands meet those wants. This has been my focus ever since.
My work has covered every part of brand management — brand strategy and annual plans, new product launches, communications and campaigns, and mentorship.
I started RC Consulting to bring that senior-tier capability to emerging businesses — those who need strategic counsel and innovation rigour, but don't yet have it in-house. The engagement model is fractional, focused, and built around what your business needs to reach its next stage. Let's connect — I'd love to hear what you're building.
Book a free, thirty-minute call.
An initial conversation about your business, what you want to achieve, and how I can help.